About
随着消费者和企业越来越多地将注意力从传统营销媒体转移到数字媒体,营销行业发生了根本性的转变. Today, 企业必须通过数字渠道(如网站)与客户和其他企业建立联系, e-newsletters and social media — and adjust their marketing mix in order to succeed.
Despite digital marketing’s prevalence, 《澳门新濠娱乐开户》和行业顾问的研究发现,只有一小部分公司认为自己有效地利用了社交媒体.
澳门新濠娱乐开户市场营销(BSBA)——数字营销学位帮助学生为数字和社交媒体营销的商业需求做好准备,填补了这一技能空白. 澳门赌场导航娱乐是美国为数不多的提供此类课程的大学之一,并与公司合作创造了这个机会.
After Graduation
Employment: Because this is a skilled-based program, 毕业生很容易进入工作场所,并准备在任何行业工作.
Graduate school: Students also are prepared to pursue the emerging graduate programs in this field.
People
Related Programs
Minors
许多市场营销专业的学生选择沃克商学院的管理或供应链管理或传播系的公共关系作为市场营销课程的第二个学习领域.
Engagement Outside the Classroom
- American Marketing Association – The largest marketing association in North America, 这个专业协会是为从事全球市场营销教学和研究实践的个人和组织而设立的. AMA的澳门新濠娱乐开户分会是校园内唯一的专业营销俱乐部,对所有专业的学生开放.
- Google Online Marketing Challenge -大学生使用Google AdWords和Google+为企业或非营利组织做广告的全球竞赛.
Global Learning
澳门新濠娱乐开户致力于向学生介绍不同的文化并教授他们 how to live and interact in a global society.
所有商科学生都符合国际要求,而且越来越多的人选择这样做 study abroad through a wide variety of exchange programs. 学院与全球各地的大学保持合作关系,并继续在新兴市场拓展开创性的机会.
Admission Requirements
除了澳门新濠娱乐开户的入学要求外,没有其他入学要求.
Why Appalachian?
- App State的项目是为数不多的将数字营销与社交营销相结合的项目之一, mobile marketing, 分析学和云营销——这两门课程的结合使学生在同龄人和工作场所中具有竞争优势.
- Students benefit from projects guided by professional mentors; participation in digital marketing, social media, mobile marketing competitions; internships; and employer relationships.
- 澳门赌场导航娱乐市场营销专业的学生经常参加地区性和全国性的比赛, such as the American Marketing Association, Google or other brands’ digital marketing competitions.
- 专家教师和行业从业者合作,提供功能性商业知识和数字营销原则的实际应用.
- 课堂项目的体验式学习模拟实习,提升学生的简历和个人品牌.
- The Business Career Services at the BB&T Student Leadership Center offers consultation to all business majors on choosing a career, preparing for interviews and exploring internships and employment.
- 澳门赌场导航娱乐市场营销专业的学生经常参加地区性和全国性的比赛, such as the National Collegiate Sales Competition.
- The Department of Marketing and Supply Chain Management offers a minor in digital marketing for non-business majors.
Location
Boone and Hickory
Careers
- Digital Marketing Manager
- Digital Marketing Specialist
- Content Marketing Manager
- Digital Marketing Analyst
- Social Media Marketing Manager
- Digital Marketing and Strategy Specialist
- Digital Transformation Specialist
Contacts
Department of Marketing and Supply Chain Management
James E. Stoddard
Chair
stoddardje@here-iam.com
828-262-6191